33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking
Posted by admin | Posted in Business | Posted on 15-05-2010
Tags: Business, Create, Influence, Million, Networking, People, Room, Social, Successful
5
- ISBN13: 9780137154357
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
“Juliette Powell has provided a timely crash course on how to leverage your business’s online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive.” —Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110 “Reading Juliette Powell’s book is like perusing the secret trade documents of the most connected social butterfly. Upon first meeting Juliette, she immediately … More >>
this is a great book, but where is Sophy’s credit? she wrote 90% of the book, added stories and did a bunch of research? kinda creepy to see this, after knowing Sophy had been working on this for a long time now. I hope the news media and social networks look into this, dig a little deeper, and see the typical appropriation done by “social butterfly” types online – they borrow credibility, assume ownership, pass information and ideas around that aren’t theirs for a quick buck and some fame. please, someone do a story on this!!!!
Rating: 1 / 5
It’s most effective for business oriented social networking. At times I would think that it was just more to do about the familiar but then Ms. Powell would throw in little gems of thoughts that inspire one to act. And, isn’t that the reason we read these books–for inspiration, information, and to get ourselves in gear to do something that will make our businesses more effective and yes, profitable.
I recommend it not only for the nuggets of useful information but for the stories of successful use of social media and how individuals and companies use it to create action within and outside their businesses. It’s written intimately, as if she is telling you the inside scoop on how you can use social media to be more successful.
Rating: 4 / 5
If you’ve been on the Internet a long time, the info in this book won’t seem especially helpful. But if you’re in a corporate setting, wondering what all the fuss is about, this book will probably be extremely valuable.
The book promises to show us how Barack Obama used social media. In fact, the discussion about Obama was quite short and straightforward – not really a case study that others could use. Powell does mention a key point that businesses can learn from: Obama directed users to a page where they sign up for info, then to a page where they take action. This is a classic marketing technique that Internet marketers use.
Recommended for newbies.
Rating: 5 / 5
Julliete Powell had made an impressive job on collective so powerful cases to give us the best analysis and insights. From the very beginning, you’ll feel that you hit the best book to understand the back and structural untangigle spirit of all new marketing scenario: Communities.
Every paragraph in this book, seems like an orchestrated global recommendation compendium to start or improve your perception about Communities. But you can pick one of them to fire up your own ideas and inspiration in this topic, using all kind of existing tools (like Web 2.0) to new channels.
I highly recommend you the following chapters:
Chapter 5: The Need for Authenticity.
Chapter 8: Virality and Communties: Opportunities in Distribution
Chapter 9: Crowdsourcing and Cocreating: Opportunities in Production.
These 3 chapters were particularly great, for myself.
You can also, check some excerts and videos on Author’s website: [...]
I hope this brief oppinion could be somehow useful for you.
regards,
Rating: 5 / 5
I enjoyed it immensely. It was easy to read, so well written, and gave such great examples of people who have been successful with social networking that it inspired me to join a couple of networking sites myself! (Join me on Facebook and LinkedIn!)
Her examples of the ways that LinkedIn, Facebook, MySpace and other online networking sites are changing business were a real eye opener for me. It made it so clear that social networking is the wave of the future. It’s not just something “for the kids.” I found myself recognizing the immense power and innovation prevalent in these new ways of communicating, deepening relationships, and remaining visible to those who are most interested in the services and products we have to offer.
One well-known example Powell presents is the Obama campaign. Due to the power of social networking and their move to keep their donors and potential donors updated and engaged, Obama’s campaign was the first to raise an incredible amount of money mainly from small donations. That story is compelling and interesting, but isn’t one that I related to as much as some of the other tales of amazing success in small business.
My favorite example is the strategy employed by Gary Vaynerchuk, whose inspiring accomplishments in positioning himself as a wine authority and promoting his family’s New Jersey wine store are legendary in the social marketing world. Reading about how he transformed their wine business from 4 million dollars to 45 million dollars in revenue and carried his online popularity into the offline media world was fascinating!
Those who don’t embrace these fabulous tools will miss the boat! Powell has convinced me – and many others – that social networking is the latest, hottest trend and one that business people simply can’t ignore. This book is for everyone and I encourage you to get your hands on a copy. Your future business success may depend on it.
Rating: 5 / 5