Business Marketing Management: B2B
Posted by admin | Posted in Business | Posted on 07-05-2010
Tags: Business, Management, Marketing
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Product Description
Emerging trends are changing today’s business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in… More >>
This book discusses the principles of business-to-business marketing in a very clear manner. The topics and writing flow very easily which makes for a gentle and interesting read.
Rating: 4 / 5
The service behind this product was more than excellent. I received the book within a couple of days and was extremely pleased that it arrived before school started just as promised.
Rating: 5 / 5