This Business of Television
Posted by admin | Posted in Business | Posted on 15-03-2010
Tags: Business, Television, this
5
Product Description
•Practical and comprehensive—the only book of its kind •Revised edition focuses on the changing world market for televisionBroad in scope and rich in detail, This Business of Television has been the essential sourcebook for producers, writers, broadcasters, network executives, and other television professionals since the first edition was published in 1991. And as the television business continues to evolve This Business of Television evolves along with it. T… More >>
This book is not as informative as you think. It rambles on about every person in America should know. Any person with common sense could figure these stats, facts, etc. found in this book. It was a waste of my time and money.
Rating: 1 / 5
This Business of Television is a landmark volume in our practice (entertainment industry economic forecasting) for three reasons.
Reason # 3: it is incredible that guys of this stature would take the time to compile such an essential and complete perspective of the television business. Goodenough, a seasoned entertainment lawyer, law professor, and a scholar pioneering the study of law and evolutionary biology, brings the structure and rigor, while Blumenthal, a prolific TV, multimedia, and online entertainment producer and businessman brings the been-there-done-that street savvy.
Reason # 2: it is, after all, the business that pays for the content (the subscriber, pay-per-view, advertising, syndication, and the latest, e-commerce revenue models) and the content that drives the migration to new technology (streaming media webcasting and video-on-demand, interactive TV, and wireless). The clear understanding of the financial systems supporting television and video entertainment offered by Oliver and Howard in this book facilitates the modeling of future monetary transactions.
Reason # 1: video programming spread from broadcast to cable and then to satellite in one generation. The last decade found it spreading to the PC via CD-ROM, DVD, and broadband Internet. In the future it will be found on our cell phones, wristwatches, car seat backs, and refrigerators. There will be innovations in business arrangements along the way, but those who cannot converse in the basic economics will be doomed.
This segues into a jacket quote by Morty Morton, former producer of the Late Show with David Letterman, who remarked, “This Business of Television has gotten me through years of moderate success in the TV business. I’m now ready to burn the damn thing and open a restaurant.”
Rating: 5 / 5
When I was in film school there was a lot of film history and film theory, and no one talked about television often enough for us to learn anything worth while about it. I now work as a television director, and it was this book that taught me the “business” aspects of the industry. Without this book I would probably be out of work or directing the local news someplace like Lima, Ohio.
Rating: 5 / 5
This is a very interesting title. Easy to read and to comprehend some business aspects.
Some parts of the book were not updated properly, e.g., the overview of Television in South America.
Rating: 5 / 5
I work in TV. I own a copy of this book and bought another for a new employee so she could come up to speed on the industry. Highly recommended.
Rating: 5 / 5